Visualization Charts

Leadership wants to explore trends and discover insights related to the conversion funnel. Specifically, they'd like to see which marketing channels, locations, and customer personas are most valuable, from both overall volume and conversion rate perspectives. They've asked that we create a dashboard that shows some insights and allows them to explore the data for themselves. 

• Explore the data in a table: Leadership is interested in channel, persona, and location data. I start by looking at sign-up, subscriber, and conversion data by channel, persona, and location in a table.

• Conversion Rate Over Time: How things have changed over time as well. I looked into how conversion rate and signup levels have changed over time.

• Conversion by Channel and Persona: How the distribution of personas and channels have changed over time. This may help explain movements in the conversion rate. 

• Create The Dashboard: To view all data in one place.

• Add Dashboard Actions & Filters: Additional elements to add to the dashboard to make it more usable. Added 'Country'  filter action.

• Annotations to find insights/Sign Ups by Channel and Months: We can observe the static data or click on the bars and filters to slice the data and try to find an interesting data point. At any point in your data discovery, we can right-click on a point and select "Annotate." E.g. To view quality channels. It would be useful to highlight NULL/Unknown channels.

3. Warehouse & Fulfillment with E-Commerce Platforms